The Kentucky Community and Technical College System (KCTCS) took center stage at the National Conference for Marketing and Public Relations (NCMPR) after receiving an award for outstanding achievement in marketing communications.
KCTCS received a bronze Paragon Award for its viewbooks. KCTCS conducts several months of planning, statewide research and focus groups, as well as collaborates with groups like Stamats, a national leader in higher education marketing, to ensure the information and overall design of each viewbook meets the needs of students. In addition to a traditional viewbook, KCTCS produces a version for non-traditional students and mini viewbooks.
Although the KCTCS marketing and communications department is tasked with producing the viewbooks for the entire system, it is a very inclusive effort. College recruiters and marketing individuals from all 16 colleges participate in the planning process, providing insight and information that will be of benefit to students in the final piece. They assist in developing a schedule for professional viewbook photo shoots at their colleges. Details such as campus location, students, background, props, etc. are outlined on story boards and later put to paper in an elaborate schedule.
The Paragon Awards is an annual award celebration honoring the marketing and communication efforts of community college marketing and public relations professionals. A total of 1,865 entries from 300 colleges were received for this year’s competition.
The Paragon Awards ceremony was part of the NCMPR conference held March 19-21
at the Westin New Orleans Canal Place in New Orleans, Louisiana.
NCMPR is the only organization of its kind that exclusively represents marketing and public relations professionals at community and technical colleges. NCMPR has more than 1,550 members from more than 650 colleges across the United States, Canada and other countries.